Hold My Beer: The History of Everyone’s Favorite Can
(This Week in Business History Live Feature!)
Originally researched & created for the This Week in Business History series (produced by Supply Chain Now), this quick and entertaining presentation will share the surprisingly complex history of beer can innovation, and how the supply chain adapted along the way. The development of this everyday item survived a crash course with two major events: Prohibition and World War II. Today, aluminum cans are the most recycled container in the world, and are the container of choice for about half of the $20 Billion U.S. beer market.