Hershey’s Sweet Supply Chain Success
“Caramels are just a fad, but chocolate is a permanent thing.” – Milton Hershey
The Hershey Company was founded by Milton Hershey in 1894, and it has grown organically as well as through acquisition over the last 130 years, but it hasn’t been all smooth sailing.
In 2020, the stress and isolation of COVID drove snack consumption up by 8 percent (and most waistlines up by at least 10 percent). And in 2022, the company made news by announcing that there would be product shortages at Halloween and Christmas – an unfortunate situation that they did not want to repeat.
In this presentation, Kelly will study Hershey’s recent investments in their supply chain, and the impact of those changes on the business as a whole. And yes, how did Y2K history play into this? Also, Hersey had to answer “How much growth is TOO MUCH growth? What new approaches to leveraging the capabilities of their supply chain team did Hershey’s do to get and keep things on track?”
There is a lot to unpack in Hersey’s sweet success indeed.
