2010
New England Supply Chain Conference & Exhibition

Mark Chockalingam, MBA, Ph.D.
President, Demand Planning LLC

Dr. Mark Chockalingam is President, DemandPlanning.Net, a Business Process and Strategy Consultancy helping clients across industries: Pharmaceuticals, Consumer Products, Retail, Chemicals and Fashion Apparel. His consulting areas include Demand forecasting, Supply Chain Analytics, and Sales and Operations Planning. Dr. Chockalingam has consulted for a variety of clients including Teva Pharmaceuticals, FMC, Celanese AG, Colgate-Palmolive, Eastman Kodak, Abbot Labs, Miller Breweries, Au Bon Pain and Wyeth Pharmaceuticals.

With significant expertise in business forecasting and modeling, he is a frequent speaker at major supply chain events on topics ranging from demand management to sales and operations planning. He has presented at the North East Supply Chain Conference, the Boston APICS, The Forecasting Summit, Lnoppen and various IBF forecasting conferences. He has conducted numerous training and strategy facilitation workshops for a variety of clients in the US and abroad. He has also presented numerous Webinars and published columns and articles on the internet and through the website www.demandplanning.net.

Prior to establishing Demand Planning LLC, Mark has worked with manufacturing companies in important supply chain positions. Mark was Director of Market Analysis and Demand Planning for the Gillette Company, now a division of Proctor & Gamble. During his corporate career, Mark has worked in the Automotive, Health Care and Transportation sectors including such Fortune 500 companies such as Schering-Plough and Federal Express.

Mark holds a Ph.D. in Financial Economics from Arizona State University and is a member of the Institute of Chartered Accountants of India and currently serves on the Board of the Boston APICS as the President of the Chapter.

Presentation:
Demand Planning for the Service Industries